Hinge Marketing recently released the results of its Employer Brand Study. Given some of my previous research, one question in the study was particularly interesting to me: what’s most important to prospective employees of professional services firms?
If you have read Parts One and Two, you’ll know that: (i) Geordie is the students / young lawyers (NZLSA) representative on the New Zealand Council of Legal Education; and also graduate at Russell McVeagh) and (ii) Milan Gandhi is the founder and director of The Legal Forecast, a “not-for-profit run by early-career professionals who are passionate about disruptive thinking and access to justice”; and also research clerk at McCullough Robertson.
Is it possible to summarise and add my two cents? I’ll give it a go:
Last week, Geordie Johnson (students / young lawyers (NZLSA) representative on the New Zealand Council of Legal Education; and also graduate at Russell McVeagh) shared his views on what matters to students and graduates when choosing where to work. This week, we hear from Milan Gandhi (founder and director of the Legal Forecast, a “not-for-profit run by early-career professionals who are passionate about disruptive thinking and access to justice”; and also research clerk at McCullough Robertson). The Legal Forecast is hosting a Disrupting Law event in August. which looks like a great initiative! I can't recall seeing anything like this in "my day", so things are clearly changing!
Crap – I’ve just realised I’m no longer a young-buck. Gene has asked me to look at something, because I’m “closer to the young people than [he is]”. “Closer to”?! Here I was, assuming I belonged to the youngest generation of lawyers (millennials), when gen Z is now coming through and making their mark on the profession.
What are these young lawyers looking for when deciding where to work?
You may have seen me talk about using legaltech to achieve great outcomes. You may have nodded your head in agreement. After all, who wouldn’t agree that getting a great result is, well, great? But what does this actually mean?
There are a lot of legaltech options out there. If you’ve tried one piece of legaltech, and been left feeling like the guy on the right, you’re not alone. This happens all too often. With so many providers (sometimes appearing to offer the same solution), you have to find one that can solve problems you have, in the way that suits you, in the way they said they would. Don’t part with your money or your time, until you know this will be the case.
Just under a year ago when I launched LawHawk, in an interview with LawTalk I said that “Document automation will be the way lawyers work – the key is how you will do it.”
I also said “I know people have been saying ‘change is coming’ for years without it happening, but this time it really is.”
“Yeah right!” a lot of lawyers would have said.
But things really are changing quickly in this space, and you can see this in the exhibitors at LawFest, New Zealand’s leading legal technology conference. This year there will be three specialist document automation solutions that I am aware of, none of which were available in New Zealand this time last year. Automation of legal documents is becoming mainstream. It is happening, even if you cannot see it, as this example demonstrates.